Your LinkedIn Isn’t Just a Resume — It’s Your Professional Brand

If your LinkedIn profile is outdated, empty, or just a copy-paste of your resume — you’re missing a huge opportunity.

In today’s job market, LinkedIn isn’t optional. It’s often the first impression you make — not just with recruiters, but with potential colleagues, partners, and future employers. At Access Academy, we teach professionals how to turn their LinkedIn into a strategic asset — not just an online résumé.

Why LinkedIn Is More Than a Digital Resume

• 90% of recruiters use LinkedIn to vet candidates (Jobvite)

• People with complete LinkedIn profiles get 21x more profile views

• Profiles with strong summaries get 3x more messages and opportunities (LinkedIn)

Whether you’re job hunting or building your brand, your LinkedIn profile is your professional PR. It tells the story of not just what you’ve done, but who you are and why it matters.

Your LinkedIn Should Mirror (Not Copy) Your Resume

Here’s how to make them work together:

Your resume gets you in the door.

Your LinkedIn builds professional trust and visibility.

Quick Wins to Improve Your LinkedIn Today

• Update your headline

  Don’t just list your job title — showcase your specialty. (e.g., Marketing Leader | Brand Strategist | Storyteller)

• Write a compelling About section

  This is your career narrative. Use the first person and highlight what makes you unique, not just what you’ve done.

• Use the “Open to Work” feature strategically

  Let recruiters know you’re available without broadcasting it publicly (unless you want to). You can set this privately so only recruiters see it — it boosts your visibility in search results and signals you're actively seeking.

• Align your experience with your resume

  Keep roles, dates, and accomplishments consistent — but feel free to expand, add media, or tell stories that showcase your growth.

  
  

• Add keywords recruiters search for

  Mirror terms used in job listings for your ideal role — titles, tools, and skills. This increases your chances of showing up in searches.

Learn How to Stand Out Online with Access Academy

Discover our Resume & LinkedIn Optimization Module and learn what industry recruiters look for in candidates and how to get noticed by hiring managers.

→ Your LinkedIn profile could be working for you — even while you sleep. Learn how for just $89.

www.myaccessacademy.com